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Services Marketing : Text And Cases at Meripustak

Services Marketing : Text And Cases

Books from same Author: Vinnie Jauhari Kirti Dutta

Books from same Publisher: OUP India

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)Vinnie Jauhari Kirti Dutta
    PublisherOUP India
    EditionEdition Revised
    ISBN9780199456161
    Pages604
    BindingPaperback
    LanguageEnglish
    Publish YearDecember 2017

    Description

    OUP India Services Marketing : Text And Cases by Vinnie Jauhari Kirti Dutta

    The second edition of Services Marketing has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2009. It has been updated with new sections cases exhibits as well as two new chapters on Managing the Services Brand and Managing Demand and Supply. The text includes classroom case studies as well as chapter-end concept review questions critical thinking exercises and project exercises.show more