Description
Wiley India Service Management 2019 by Bholanath Dutta and B Rose Kavitha
Service industries are quite varied. The government sector, with its courts, employment services. hospitals, loan agencies, military services, police and fire departments, post office, regulatory agencies, and schools, are in the service business. The private non-profit sector, with its museums. charities, churches, colleges, foundations, and hospitals, are in the service business. A good part of the business sector, with its airlines, banks, computer-service bureaus, hotels, insurance companies, law firms, management-consulting firms, medical practices, motion-picture companies, plumbing-repair companies, and real-estate firms, are in the service business.
About the Author
Bholanath Dutta is Asst. Professor in Department of MBA, CMR Institute of Technology Bangalore. He has 20 years of experience as varied as industry, academic, teaching. administration and research. He has written 13 books in the area of general management, marketing and entrepreneurship and published more than 70 papers in various national and international reputed journal/magazine.
B Rose Kavitha is Professor in Department of MBA, CMR Institute of Technology. Bangalore. She has 11 years of rich experience in academics. She has co-authored 4 books and published 30 papers in various national/international journal/magazine.
TABLE OF CONTENTS
BOOK REVIEW
Introduction to Service Management
Tourism and Travel Services
Banking and Insurance Services
Finance and Marketing Services
Health Care and Educational Services
Index