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Service  Management And Marketing: Customer  Management In Service Competition 3Rd Ed at Meripustak

Service  Management And Marketing: Customer  Management In Service Competition 3Rd Ed

Books from same Author: Christian Gronroos

Books from same Publisher: Wiley india Pvt. Ltd

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    • General Information  
    Author(s)Christian Gronroos
    PublisherWiley india Pvt. Ltd
    Edition3rd
    ISBN9788126512874
    Pages496
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2007

    Description

    Wiley india Pvt. Ltd Service  Management And Marketing: Customer  Management In Service Competition 3Rd Ed by Christian Gronroos

    The book contains fully updated researches from the services marketing and relationship marketing field. It also includes new material on service recovery along with an in depth discussion of the basic ground rules and objectives of marketing.