Selling Hospitality A Situational Approach at Meripustak

Selling Hospitality A Situational Approach

Books from same Author: Richard G McNeill and John C Crotts

Books from same Publisher: Thomson Learning

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  • General Information  
    Author(s)Richard G McNeill and John C Crotts
    PublisherThomson Learning
    ISBN9781401832810
    Pages325
    BindingHardbound
    LanguageEnglish
    Publish YearSeptember 2005

    Description

    Thomson Learning Selling Hospitality A Situational Approach by Richard G McNeill and John C Crotts

    Drawing from the insights of leading sales executives, Selling Hospitality: A Situational Approach discusses the changing hospitality sales profession, including the three emerging selling roles and when to use them. Transactional selling, consultative selling, and alliance selling are unique approaches that salespeople use depending on situational factors. This book will help you understand the new world of buyer-seller relationships and succeed in each sales situation.