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Sales And Distribution Management at Meripustak

Sales And Distribution Management

Books from same Author: Tapan K. Panda   Sunil Sahadev

Books from same Publisher: OXFORD UNIVERSITY PRESS

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    • General Information  
    Author(s)Tapan K. Panda   Sunil Sahadev
    PublisherOXFORD UNIVERSITY PRESS
    Edition3rd Revised edition
    ISBN9780199499045
    Pages520
    BindingPaperback
    LanguageEnglish
    Publish YearOctober 2019

    Description

    OXFORD UNIVERSITY PRESS Sales And Distribution Management by Tapan K. Panda   Sunil Sahadev

    Sales & Distribution Management intended for students of MBA specializing in marketing undertakes detailed discussions to explain and analyze techniques and strategies used by marketers to deal with the increasing competition. With the rapid changes in technology sales and distribution management has become very critical for the success of any business enterprise. The book is divided into 22 chapters and 2 modules. Module 1 focuses on Sales Management discussing the selling process sales force automation recruitment & selection of sales force their training & compensation and more. Module 2 on Distribution Management covers ways of designing customer oriented marketing and logistics channels channel information system application of e-commerce and managing the international channels of distribution. Besides students the book with its application-oriented approach and new real life cases would also be useful to marketing professionals too