Description
Taylor & Francis Ltd Responsible Leadership by Nicola Pless, Thomas Maak
* a timely and fully updated guide to researching the area of language and social media, co-authored by leading authorities *social media is an intrinsic part of a growing range of disciplines, and social media analysis is being increasingly taught on a variety of courses *this is the only book to combine practical steps with cutting-edge examples and illustrative case-studies, making it the best choice to help students analyse language found in social media contexts Table of contents :-List of figuresList of tablesAcknowledgementsIntroduction1. What is social media?2. What might a linguist say about social media?3. What does it mean to research?4. What are Internet research ethics?5. Analysing Discourse: Qualitative approaches6. What are ethnographic approaches?7. Carrying out a study of language practices on social media?8. Collecting social media materials for quantitative projects9. Working with social media data: quantitative perspectivesIndex