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Researching Marketing Decisions at Meripustak

Researching Marketing Decisions

Books from same Author: Mehta Ritu

Books from same Publisher: Taylor & Francis

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)Mehta Ritu
    PublisherTaylor & Francis
    Edition1st Edition
    ISBN9780367376635
    Pages234
    BindingHardback
    LanguageEnglish
    Publish YearApril 2019

    Description

    Taylor & Francis Researching Marketing Decisions by Mehta Ritu

    This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.