Description
SAGE PUBLISHING Research Design For Business & Management 2014 Edition by Ang
Research Design for Business & Management is a logical and practical book which makes no assumptions about your prior research knowledge. It will instead provide you with a clear understanding of the commonly used methods in business and management research, and enable you to tackle the fundamental elements of the research process. This book:contains conversation boxes which answer and discuss the typical research questions you may have focuses on the judgement calls that you will need to make in your research uniquely demonstrates the circular relationships between research elements ensuring that you can relate chapters to your research process in real life provides key insights into what the examiners and journals will look for in your research to help you get the best possible grades Chapter 1: Fundamentals of ResearchChapter 2: Misperceptions, Challenges and Judgement Calls in ResearchChapter 3: The Research QuestionChapter 4: Conducting a Literature ReviewChapter 5: Research DesignChapter 6: Data, Sampling and MeasurementsChapter 7: Data Collection MethodsChapter 8: Descriptive and Exploratory AnalysisChapter 9: Qualitative AnalysisChapter 10: Quantitative AnalysisChapter 11: Writing UpChapter 12: The Importance of the Research Environment