Research Anthology On Social Media Advertising And Building Consumer Relationships at Meripustak

Research Anthology On Social Media Advertising And Building Consumer Relationships

Books from same Author: Information Resources Management Association

Books from same Publisher: IGI Global Scientific Publishing

Related Category: Author List / Publisher List


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General Information  
Author(s)Information Resources Management Association
PublisherIGI Global Scientific Publishing
ISBN9781668462874
Pages2250
BindingHardcover
LanguageEnglish
Publish YearMay 2022

Description

IGI Global Scientific Publishing Research Anthology On Social Media Advertising And Building Consumer Relationships by Information Resources Management Association

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required.The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.