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Qualitative Research Methods For Business Students at Meripustak

Qualitative Research Methods For Business Students

Books from same Author: Kingsley Obi Omeihe

Books from same Publisher: Sage Publishing

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    • General Information  
    Author(s)Kingsley Obi Omeihe
    PublisherSage Publishing
    Edition1st Edition
    ISBN9781529601725
    Pages296
    Publish YearApril 2024

    Description

    Sage Publishing Qualitative Research Methods For Business Students by Kingsley Obi Omeihe

    Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research. Key features include:Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies.Exercises and Activities that give you the opportunity to apply your learning.Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation.Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of ScotlandProf Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.