Description
Taylor and Francis Public Relations Writing A Rhetorical Approach 2011 Edition by Michael L. Kent
Using skill building exercises framed around rhetorical and communication theory, Public Relations Writing: A Rhetorical Approach prepares students to be critical and thoughtful producers of organizational and public messages in a rapidly transforming field. The practice of public relations has become increasingly complex. Students need more than "technical skills" to succeed; they need critical thinking, rhetorical and communication skills to adapt to sophisticated technological and diverse environments. This text shows students that successful communication through any platform, from blogs to brochures, requires compelling prose and the ability to use language effectively. Incorporating chapters that focus both on ideas and communication principles, as well as practical knowledge of an assortment of writing contexts, Public Relations Writing: A Rhetorical Approach prepares students for the dynamic field of public relations. Chapter One: Introduction to Public Relations WritingChapter Two: The Role of Rhetoric in CommunicationChapter Three: The Importance of Editing and ProofreadingChapter Four: What Difference Does it Make How it Looks?Chapter Five: Writing for Print, Broadcast, and the WebChapter Six: Creating Persuasive MessagesChapter Seven: The Basics of Public Relations ResearchChapter Eight: Archival Research and TechnologyChapter Nine: Speeches and Professional PresentationsChapter Ten: Dialogic Communication: An ethical and moral approach to Public RelationsChapter Eleven: Writing for international and intercultural audiencesChapter Twelve: Important public relations softwareChapter Thirteen: Ethics and regulatory issues