Description
Arjun Publishing House Public Relations : Principles and Functions by N Prabhakar and N Basu
Public relations is essentially a task promoting report and goodwill between a person, firm or institution and the community at large through dissemination of information. It seeks to earn support, mobilise or solicit favour for an idea, a cause, a problem of an institution or an individual. This book is designed to inform the readers about the basic principles that guide the practice of PR and the basic functions of PR form which one could gain reasonable knowledge about the utility of the PR departments in an organisations. It examines the status of PR in the governments, in the public and private sectors to see how it differs from company to company depending upon the needs and types of organisations. Teachers, students and professionals in the area of public relations, management and mass communication will find this volume a highly valuable reference tool.