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Procurement Marketing : A Strategic Concept at Meripustak

Procurement Marketing : A Strategic Concept

Books from same Author: Udo Koppelmann Translated by A. Lüders

Books from same Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)Udo Koppelmann Translated by A. Lüders
    PublisherSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
    EditionEdition Statement 1998 ed.
    ISBN9783540644590
    Pages184
    BindingPaperback
    LanguageEnglish
    Publish YearJuly 1998

    Description

    Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Procurement Marketing : A Strategic Concept by Udo Koppelmann Translated by A. Lüders

    A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools. A valuable tool for continual reference.show more