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Process-Based Strategic Planning 5Th Edition 2008 at Meripustak

Process-Based Strategic Planning 5Th Edition 2008

Books from same Author: GRUNIG,R., KUHN,R., CLARK,A.

Books from same Publisher: SPRINGER

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    • General Information  
    Author(s)GRUNIG,R., KUHN,R., CLARK,A.
    PublisherSPRINGER
    ISBN9783540685791
    Pages390
    BindingHardbound
    LanguageEnglish
    Publish YearSeptember 2008

    Description

    SPRINGER Process-Based Strategic Planning 5Th Edition 2008 by GRUNIG,R., KUHN,R., CLARK,A.

    Useful manual for managers of strategy management projects. Presents and illustrates methods and tools of strategic planning. The approach explained contains detailed recommendations and examples. Previous edition has sold 900 copies world wide since its release in 2002. Introduction.- Part I: Idea of strategic planning.- Part II: Process of strategic planning and resulting documents.- Part III: Project planning, analysis and mission statement revision.- Part IV: Developing the corporate strategy.- Part V: Developing the business strategies.- Part VI: Implementing, assessing and approving the strategies.- Final remarks.