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Principles Of Marketing An Asian Perspective (Pb 2012) at Meripustak

Principles Of Marketing An Asian Perspective (Pb 2012)

Books from same Author: Philip Kotler

Books from same Publisher: Pearson Education Centre

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    • General Information  
    Author(s)Philip Kotler
    PublisherPearson Education Centre
    ISBN9789810687533
    Pages790
    BindingPaperback
    LanguageEnglish
    Publish YearMarch 2012

    Description

    Pearson Education Centre Principles Of Marketing An Asian Perspective (Pb 2012) by Philip Kotler

    For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors. Table of contents Part 1 - Defining Marketing and the Marketing Process Chapter 1: Marketing: Managing Profitable Customer Relationships Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Relationships Part 2 - Understanding the Marketplace and Consumers Chapter 3: The Marketing Environment Chapter 4: Managing Marketing Information Chapter 5: Consumer Markets and Consumer Buyer Behavior Chapter 6: Business Markets and Business Buyer Behavior Part 3 - Designing a Customer-Driven Strategy and Mix Chapter 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers Chapter 8: Product, Services, and Branding Strategy Chapter 9: New-Product Development and Product Life-Cycle Strategies Chapter 10: Pricing Products: Understanding and Capturing Customer Value Chapter 11: Pricing Products: Pricing Strategies Chapter 12: Marketing Channels and Supply Chain Management Chapter 13: Retailing and Wholesaling Chapter 14: Communicating Customer Value: Integrated Marketing Communications Strategy Chapter 15: Advertising and Public Relations Chapter 16 Personal Selling and Sales Promotion Chapter 17 Direct and Online Marketing: Building Direct Customer Relationships Part 4 - Extending Marketing Chapter 18: Creating Competitive Advantage Chapter 19: The Global Marketplace Chapter 20: Sustainable Marketing: Social Responsibility and Ethics Appendix 1: Marketing Plan Appendix 2: Marketing by the Numbers