Pricing Strategy at Meripustak

Pricing Strategy

Books from same Author: Smith

Books from same Publisher: Cengage Learning

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  • General Information  
    Author(s)Smith
    PublisherCengage Learning
    Edition1
    ISBN9788131528389
    Pages340
    BindingPaperback
    LanguageEnglish
    Publish YearJuly 2015

    Description

    Cengage Learning Pricing Strategy by Smith

    Pricing Strategy is a comprehensive text on pricing, examining pricing decisions with an aim to maximize a firm’s profits through creating and capturing customers. With each price decision opportunity, this book highlights the stakeholder’s importance of the decision, the key tradeoffs to consider in selecting between opposing outcomes, and the influences that should guide the decision. To address the fundamental pricing challenges, the book has been structured into four parts: Setting the Price, Managing Price Variances, Establishing Price Structures, and Pricing Strategy.