Political Marketing Theory And Concepts 2013 Edition at Meripustak

Political Marketing Theory And Concepts 2013 Edition

Books from same Author: ROBERT P. ORMROD

Books from same Publisher: SAGE PUBLISHING

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  • General Information  
    Author(s)ROBERT P. ORMROD
    PublisherSAGE PUBLISHING
    ISBN9780857025814
    Pages224
    BindingSoftbound
    LanguageEnglish
    Publish YearMay 2013

    Description

    SAGE PUBLISHING Political Marketing Theory And Concepts 2013 Edition by ROBERT P. ORMROD

    Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include:- Short chapter introduction and learning summaries- Discussion questions to share in the classroom- Annotated suggestions for further reading- Lists of key terms to considerThis text is essential reading for advanced undergraduate and postgraduate students on political marketing courses.Dr Robert P. Ormrod, University of Aarhus, DenmarkDr Stephan C. Henneberg, University of ManchesterProfessor Nicholas J. O'Shaughnessy, Queen Mary, University of London IntroductionTheorical Issues in Political MarketingDefining Political MarketingTheories and Concepts in Political MarketingThe Triadic Interaction Model of Political ExchangeCritical Perspectives on Political MarketingPolitical Marketing and Theories of DemocracyThe Ethics of Political MarketingConceptual Issues in Political MarketingPolitical Relationship MarketingStrategic Political PosturesPolitical Market OrientationPolitical Marketing Strategy and Party Organizational StructureSymbolism in Political MarketingConclusion: Research Agendas for Political Marketing and Political Marketing Management