Pkg Promotion & Integrated Marketing Comm + Infotrac at Meripustak

Pkg Promotion & Integrated Marketing Comm + Infotrac

Books from same Author: Richard J. Semenik

Books from same Publisher: Cengage Learning, Inc

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  • General Information  
    Author(s)Richard J. Semenik
    PublisherCengage Learning, Inc
    ISBN9780324062533
    Pages582
    BindingHardback
    Language English
    Publish YearMarch 2002

    Description

    Cengage Learning, Inc Pkg Promotion & Integrated Marketing Comm + Infotrac by Richard J. Semenik

    Rather than focusing primarily on advertising, this textbook shows students how to achieve desired goals by integrating advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations and Internet communications.