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PR: Running a Public Relations Department 2/e at Meripustak

PR: Running a Public Relations Department 2/e

Books from same Author: Mike Bread

Books from same Publisher: Kogan Page India Pvt. Limited

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    • General Information  
    Author(s)Mike Bread
    PublisherKogan Page India Pvt. Limited
    EditionEdition Statement 2nd edition
    ISBN9788175543430
    Pages176
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2008

    Description

    Kogan Page India Pvt. Limited PR: Running a Public Relations Department 2/e by Mike Bread

    Good management practice is essential if any public relations department is to be highly valued productive cost effective and an asset to the organization. This must involve effective internal and external communication. Running a Public Relations Department is a step-by-step guide to the different aspects of operating a successful unit. In a highly accessible style this hands-on guide for practitioners and senior managers offers a thorough explanation of the practicalities of structuring and running a well-managed and professional public relations function.