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PR: Public Relations Strategy 2/e at Meripustak

PR: Public Relations Strategy 2/e

Books from same Author: Sandra Oliver

Books from same Publisher: Kogan Page India Pvt. Limited

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    • General Information  
    Author(s)Sandra Oliver
    PublisherKogan Page India Pvt. Limited
    EditionEdition Statement 2nd edition
    ISBN9788175543331
    Pages160
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2008

    Description

    Kogan Page India Pvt. Limited PR: Public Relations Strategy 2/e by Sandra Oliver

    This fully updated second edition of Public Relations Strategy is designed to challenge readers introducing them to the intense discussion that is currently taking place on the nature of public relations and its role in developing and supporting management strategy. The book links models and theories of strategic management to the PR function and includes the way in which globalization and the internet are shaping and changing organizational PR strategy.