PR: Planning and Managing PR Campaigns 3/e at Meripustak

PR: Planning and Managing PR Campaigns 3/e

Books from same Author: Anne Gregory

Books from same Publisher: Kogan Page India Pvt. Limited

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  • General Information  
    Author(s)Anne Gregory
    PublisherKogan Page India Pvt. Limited
    ISBN9788175543409
    Pages192
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2008

    Description

    Kogan Page India Pvt. Limited PR: Planning and Managing PR Campaigns 3/e by Anne Gregory

    Getting a public relations campaign or programme off the ground can seem an overwhelming task. But as with any project the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read the book takes the form of a step-by-step guide