Track Order   | Customer Support   | Request Book   |
International Order
Origination The Geographies of Brands and Branding 2015 Edition at Meripustak

Origination The Geographies of Brands and Branding 2015 Edition

Books from same Author: Andy Pike

Books from same Publisher: John Wiley

Related Category: Author List / Publisher List

  • Retail Price: ₹ 8434/- [ 0.00% off ]

    Seller Price: ₹ 8434

Sold By: T K Pandey      Click for Bulk Order

Offer 1: Get ₹ 111 extra discount on minimum ₹ 500 [Use Code: Bharat]

Offer 2: Get 0.00 % + Flat ₹ 100 discount on shopping of ₹ 1500 [Use Code: IND100]

Offer 3: Get 0.00 % + Flat ₹ 300 discount on shopping of ₹ 5000 [Use Code: MPSTK300]

Free Shipping (for orders above ₹ 499) *T&C apply.

In Stock

Free Shipping Available


Click for International Orders
  • Provide Fastest Delivery
  • 100% Original Guaranteed
    • General Information  
    Author(s)Andy Pike
    PublisherJohn Wiley
    ISBN9781118556382
    Pages248
    BindingHardback
    LanguageEnglish
    Publish YearJune 2015

    Description

    John Wiley Origination The Geographies of Brands and Branding 2015 Edition by Andy Pike

    Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. * Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding * Challenges current interpretations of brands as vehicles of homogenization in globalization * Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding * Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands * Forges strong new connections between political and cultural economy approaches within geography * Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places