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Neuromarketing For Dummies - Marketing at Meripustak

Neuromarketing For Dummies - Marketing

Books from same Author: Stephen J. Genco

Books from same Publisher: Wiley India

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    • General Information  
    Author(s)Stephen J. Genco
    PublisherWiley India
    ISBN9788126544387
    BindingSoftbound
    LanguageEnglish
    Publish YearOctober 2013

    Description

    Wiley India Neuromarketing For Dummies - Marketing by Stephen J. Genco

    Neuromarketing is an up-and-coming field where researchers study consumers' cognitive responses to advertising and media. Through this study researchers are able to learn the answer to the age-old question: what makes consumers buy? However, not every business has the resources or time to undertake this crucial research into the buying ideology of their consumers. Neuromarketing For Dummies covers the latest insights into this fascinating and budding field and will show business owners and marketers how they can use neuromarketing research to their advantage.