Multinational Management A Strategic Approach 2Nd Edition 2001 at Meripustak

Multinational Management A Strategic Approach 2Nd Edition 2001

Books from same Author: John B. Cullen

Books from same Publisher: Cengage

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  • General Information  
    Author(s)John B. Cullen
    PublisherCengage
    ISBN9780324055696
    Pages656
    BindingHardback
    Publish YearAugust 2001

    Description

    Cengage Multinational Management A Strategic Approach 2Nd Edition 2001 by John B. Cullen

    Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen also covers the following key topics: the formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.