Multimodal Discourse at Meripustak

Multimodal Discourse

Books from same Author: Gunther Kress

Books from same Publisher: Bloomsbury

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  • General Information  
    Author(s)Gunther Kress
    PublisherBloomsbury
    ISBN9789393715128
    Pages152
    BindingSoftcover
    LanguageEnglish
    Publish YearJanuary 2022

    Description

    Bloomsbury Multimodal Discourse by Gunther Kress

    Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.