Description
The Hospitality Press Media and Tourism by Rashmi Rana
Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It helps readers become better informed on how visuals stimulate travel motivations, condition tourist behaviors, and affect travel experiences.