Description
CENGAGE Media Now Understanding Media Culture And Technology 9Th Edition 2018 Edition by Joseph Straubhaar, ET ALL
Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry-and affect your everyday life. With its cutting-edge coverage of the essential history, theories, concepts, and technical knowledge, MEDIA NOW helps you sharpen your media literacy skills-preparing you for work in the expanding fields of the Internet, interactive media, and traditional media industries. It includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Part I: MEDIA AND THE INFORMATION AGE.1. The Changing Media.2. Media and Society.Part II: THE MEDIA.3. Books and Magazines.4. Newspapers.5. Recorded Music.6. Radio.7. Film and Home Video.8. Television.9. The Internet.10. Public Relations.11. Advertising.12. The Third Screen: Smartphones and Tablets.13. Video Games.Part III: MEDIA ISSUES.14. Media Uses and Impacts.15. Media Policy and Law.16. Media Ethics.17. Global Communications Media.