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Media Monoliths at Meripustak

Media Monoliths

Books from same Author: Mark Tungate

Books from same Publisher: Kogan Page India Pvt. Limited

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)Mark Tungate
    PublisherKogan Page India Pvt. Limited
    ISBN9780749444037
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2005

    Description

    Kogan Page India Pvt. Limited Media Monoliths by Mark Tungate

    In an increasingly cluttered media landscape an elite group of brands stands out: newspapers magazines and broadcasters with longevity power and instant brand recognition. Over decades and often centuries they have consolidated their positions against fierce competition the rise and fall of the global economy and the emergence of the Internet. How have they succeeded? What marketing strategies have enabled them to thrive and survive in such a spectacular fashion? Can they maintain their seemingly impregnable status in the new century? Journalist and author Mark Tungate takes us behind the scenes to reveal what it takes to be a great media brand. For the first time we are given a rare insight into this fascinating world and its key movers and shakers. Written in a crisp journalistic style stuffed with facts yet an entertaining read Media Monoliths is the first book to provide an in-depth analysis of 20 of the world s most famous media brands. Using history anecdotes and exclusive interviews with senior management and editors the author attempts to identify the magic formula that has enabled a handful of media giants to dominate the global media landscape. Media Monoliths will appeal to anybody interested in successful brands how they are marketed and the people behind them. For all those studying or working in the media it should be compulsory reading.