Mass Appeal P at Meripustak

Mass Appeal P

Books from same Author: Gest, Justin

Books from same Publisher: Oxford University Press

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  • General Information  
    Author(s)Gest, Justin
    PublisherOxford University Press
    ISBN9780190062187
    Pages208
    BindingSoftcover
    LanguageEnglish
    Publish YearJuly 2020

    Description

    Oxford University Press Mass Appeal P by Gest, Justin

    Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.