Marketing with Strategic Empathy Inspiring Strategy with Deeper Consumer Insight 2016 Edition at Meripustak

Marketing with Strategic Empathy Inspiring Strategy with Deeper Consumer Insight 2016 Edition

Books from same Author: Claire Brooks

Books from same Publisher: Kogan

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Claire Brooks
    PublisherKogan
    ISBN9780749477547
    Pages256
    BindingPaperback
    LanguageEnglish
    Publish YearOctober 2016

    Description

    Kogan Marketing with Strategic Empathy Inspiring Strategy with Deeper Consumer Insight 2016 Edition by Claire Brooks

    We Are Living In An Age Of Continual Motion And Change, And As A Result Traditional Strategy Planning Has Become Outmoded. Every Manager, Perhaps Even Every Employee, Needs To Become A Strategist. Every Strategist, In Turn, Needs To Develop Deep Consumer Insight - Or Empathy - As A Basis For Flexible Strategy Formation. This Book Offers A Practical Guide On How To Develop And Implement A Systematic Process Of Strategic Empathy To Lead To Greater Effectiveness And Day-To-Day Success. Marketing With Strategic Empathy Is Written By Claire Brooks, The Ceo Of The Global Consulting Firm Where The Strategic Empathy Framework And Processes Were Developed. She Has Applied These In Many Successful Projects For International Corporations For More Than 10 Years.