Marketing for Hospitality and Tourism Strategies at Meripustak

Marketing for Hospitality and Tourism Strategies

Books from same Author: Gauri Srivastava

Books from same Publisher: The Hospitality Press

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Gauri Srivastava
    PublisherThe Hospitality Press
    ISBN9789395806251
    Pages140
    BindingSoftcover
    LanguageEnglish
    Publish YearJanuary 2023

    Description

    The Hospitality Press Marketing for Hospitality and Tourism Strategies by Gauri Srivastava

    Marketing for Hospitality and Tourism Strategies is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. It is shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.