Marketing Stripped Bare at Meripustak

Marketing Stripped Bare

Books from same Author: Robert Heller Patrick Forsyth

Books from same Publisher: Kogan Page India Pvt. Limited

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  • General Information  
    Author(s)Robert Heller Patrick Forsyth
    PublisherKogan Page India Pvt. Limited
    ISBN9788175542563
    Pages192
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2010

    Description

    Kogan Page India Pvt. Limited Marketing Stripped Bare by Robert Heller Patrick Forsyth

    Marketing is a big subject. It s complex and often misunderstood. If we accept that every organization has customers or clients a public to serve then there has to be marketing. Without marketing your public won t be aware of your service or products and you won t have a market. Without a market you won t have a business. For those of us who aren t privy to the intriguing and baffling world of marketing Patrick Forsyth exposes its inner workings in this enlightening and entertaining guide. Marketing Stripped Bare is unlike other books that promise to explain the marketing process. You won t find dry theoretical models here. Nor will you be bamboozled with trendy business-speak. And it will put any misconceptions firmly to rights. You ll realize that marketing isn t the sole preserve of the creative lateral-thinking mavericks nor of the number-crunching IT brigade.