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Marketing Strategy 7th Edition at Meripustak

Marketing Strategy 7th Edition

Books from same Author: O C Ferrell

Books from same Publisher: Cengage Learning

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    • General Information  
    Author(s)O C Ferrell
    PublisherCengage Learning
    Edition7th Edition
    ISBN9780357039236
    BindingSoftcover
    LanguageEnglish
    Publish YearJanuary 2017

    Description

    Cengage Learning Marketing Strategy 7th Edition by O C Ferrell

    MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.