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Marketing Strategy 6Ed A Decision Focused Approach 6Th Edition at Meripustak

Marketing Strategy 6Ed A Decision Focused Approach 6Th Edition

Books from same Author: Orville Walker

Books from same Publisher: McGraw-Hill Education

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    • General Information  
    Author(s)Orville Walker
    Publisher McGraw-Hill Education
    Edition6th Edition
    ISBN9780071263917
    Pages384
    BindingPaperback
    LanguageEnglish
    Publish YearFebruary 2008

    Description

    McGraw-Hill Education Marketing Strategy 6Ed A Decision Focused Approach 6Th Edition by Orville Walker

    Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. The book's strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.