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Marketing Research (With Spss Cd-Rom) Edition 1999 at Meripustak

Marketing Research (With Spss Cd-Rom) Edition 1999

Books from same Author: Alvin C. Burns, Ronald F. Bush

Books from same Publisher: Pearson

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    • General Information  
    Author(s)Alvin C. Burns, Ronald F. Bush
    PublisherPearson
    ISBN9780130144119
    Pages720
    BindingMixed media product
    LanguageEnglish
    Publish YearDecember 1999

    Description

    Pearson Marketing Research (With Spss Cd-Rom) Edition 1999 by Alvin C. Burns, Ronald F. Bush

    Appropriate for introductory undergraduate business and marketing courses in Marketing Research.Constructed around a logical 11-step model or framework for market research activities, the book presents a comprehensive introduction to the basics of market research. This is the only text to integrate SPSS throughout-includes CD-ROM with SPSS tutorial, SPSS Student Edition for Windows, Student assistant, and data sets.