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Marketing Research: Text And Cases at Meripustak

Marketing Research: Text And Cases

Books from same Author: NARGUNDKAR

Books from same Publisher: MC GRAW HILL INDIA

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    • General Information  
    Author(s)NARGUNDKAR
    PublisherMC GRAW HILL INDIA
    ISBN9789353163389
    Pages2095
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2019

    Description

    MC GRAW HILL INDIA Marketing Research: Text And Cases by NARGUNDKAR

    This revised fourth edition of Marketing Research continues to provide a crisp clear and easy-to-understand view of the methods processes and techniques used in marketing research. The book has been updated to reflect some recent developments in the subject area that aid managerial decision-making. All aspects of marketing research—quantitative and qualitative the what why and how of statistical tools—are covered with the help of relevant case studies.The updated coverage makes this edition vital for postgraduate and undergraduate students of management. Practitioners of marketing research will also find this book immensely useful.