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Marketing Research Methodological Foundations 2001 Edition at Meripustak

Marketing Research Methodological Foundations 2001 Edition

Books from same Author: Gilbert A. Churchill Jr., Dawn Iacobucci

Books from same Publisher: Cengage

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    • General Information  
    Author(s)Gilbert A. Churchill Jr., Dawn Iacobucci
    PublisherCengage
    ISBN9780030331015
    Pages960
    BindingHardback
    LanguageEnglish
    Publish YearMay 2001

    Description

    Cengage Marketing Research Methodological Foundations 2001 Edition by Gilbert A. Churchill Jr., Dawn Iacobucci

    Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to ensure the development of students' conceptual and practical understanding of marketing research.