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Marketing Research: An Introductory Approach at Meripustak

Marketing Research: An Introductory Approach

Books from same Author: Sabihuddin Kidwai

Books from same Publisher: VIVA BOOKS - ORIGINALS

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    • General Information  
    Author(s)Sabihuddin Kidwai
    PublisherVIVA BOOKS - ORIGINALS
    ISBN9789387925083
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2018

    Description

    VIVA BOOKS - ORIGINALS Marketing Research: An Introductory Approach by Sabihuddin Kidwai

    For those who want to refresh their knowledge and skills through simple and easy-to-understand theory or for those individuals or organisations who want to embark upon the marketing research introductory journey this book is invaluable. A clear explanation of fundamental aspects with excellent examples and well-documented theory make Marketing Research: An Introductory Approach a must read. This book is to the point and illustrates the concepts of market and marketing research in a clear and concise manner.The information is sourced from author’s own notes and a number of other different sources which will help the students to get the holistic information in one place. Statistical data have been used with graphical illustrations for easier understanding.