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Marketing Research 8Th Edn at Meripustak

Marketing Research 8Th Edn

Books from same Author: burns bush

Books from same Publisher: PEARSON INDIA

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    • General Information  
    Author(s)burns bush
    PublisherPEARSON INDIA
    ISBN9789332584679
    Pages496
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2017

    Description

    PEARSON INDIA Marketing Research 8Th Edn by burns bush

    The Eighth Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research the book teaches the basic fundamental statistical models needed to analyse market data.This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research such as the impact of social media and mobile technologies.