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Marketing Research at Meripustak

Marketing Research

Books from same Author: Aaker Kumar Leone Day Gopal Das

Books from same Publisher: WILEY INDIA

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    • General Information  
    Author(s)Aaker Kumar Leone Day Gopal Das
    PublisherWILEY INDIA
    ISBN9788126577125
    Pages2860
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2018

    Description

    WILEY INDIA Marketing Research by Aaker Kumar Leone Day Gopal Das

    The 11th Edition of Marketing Research (by Aaker et al.) has been adapted to Indian perspective without much dilution of its global flavor. Keeping in mind the learning requirements of Indian students in the field of market research this textbook has been developed by modifying contents at required places. This book while maintaining the strengths of the original version reflects the modern realities of marketing research. Real-life scenarios included in the Indian adaptation of Marketing Research would help readers in cognitive analysis invoke thoughtful insights in the areas of market intelligence business decisions and actions. In this edition readers are expected to learn explore and analyze various dimensions of marketing research.