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Marketing Models Multivariate Statistics And Marketing Analytics at Meripustak

Marketing Models Multivariate Statistics And Marketing Analytics

Books from same Author: Iacobucci D

Books from same Publisher: Cengage Learning

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    • General Information  
    Author(s)Iacobucci D
    PublisherCengage Learning
    ISBN9781111525842
    Pages250
    BindingSoftbound
    LanguageEnglish
    Publish YearSeptember 2012

    Description

    Cengage Learning Marketing Models Multivariate Statistics And Marketing Analytics by Iacobucci D

    One of the larger challenges of teaching modeling is the issue of balancing quantitative skill sets with qualitative concepts. Students require familiarity with specific mathematical concepts and formulas in order to perform basic tasks. This is a topic that is being taken very seriously in the discipline. Many companies routinely collect massive amounts of customer data, which requires marketing modelers to translate that data into information that may be used to make fact-based strategic and tactical decisions. Marketers are being challenged to illustrate and demonstrate the financial return and measurement of their actions and marketing dashboards and metrics are becoming more important. This book was itself designed in part from a customer perspective, and each chapter also covers a marketing topic using the optimal methods.