Marketing In Libraries And Information Centres at Meripustak

Marketing In Libraries And Information Centres

Books from same Author: S Seetharama

Books from same Publisher: Ess Ess Publications

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)S Seetharama
    PublisherEss Ess Publications
    ISBN9788170007500
    Pages113
    BindingHardcover
    LanguageEnglish
    Publish YearAugust 2015

    Description

    Ess Ess Publications Marketing In Libraries And Information Centres by S Seetharama

    In The Past, Libraries And Information Centers Have Often Been Considered As Conservative Non-Profit-Making Organizations With Traditional Values. However, This Outlook Seems To Be Transforming. If Libraries Are To "Survive" Or To "Thrive," The Complete Spectrum Of Marketing Approaches Becomes Essential. This Book Has Been Structured To Cover All Aspects Of The Marketing Of Libraries And Information Centers. It Focuses On Marketing Concepts, Market Research And Segmentation, Mix Components (Product, Price, Place/Distribution), And Communication (Public Relations, Advertising, And Promotion).