Marketing In China at Meripustak

Marketing In China

Books from same Author: Yonggui Wang

Books from same Publisher: Sage Publishing

Related Category: Author List / Publisher List


  • Retail Price: ₹ 86130/- [ 15.00% off ]

    Seller Price: ₹ 73211

Sold By: T K Pandey      Click for Bulk Order

Offer 1: Get ₹ 111 extra discount on minimum ₹ 500 [Use Code: Bharat]

Offer 2: Get 15.00 % + Flat ₹ 100 discount on shopping of ₹ 1500 [Use Code: IND100]

Offer 3: Get 15.00 % + Flat ₹ 300 discount on shopping of ₹ 5000 [Use Code: MPSTK300]

Free Shipping (for orders above ₹ 499) *T&C apply.

In Stock
General Information  
Author(s)Yonggui Wang
PublisherSage Publishing
Edition1st Edition
ISBN9781473915794
Pages1304
BindingHardBack
Publish YearMarch 2016

Description

Sage Publishing Marketing In China by Yonggui Wang

Modern marketing was introduced to China in the 1990s by the Western powers of North America and Europe. However, the approaches taken in China have been greatly influenced by the country′s unique characteristics and its political and economic environment. Using a range of academic papers from the top journals in the field, the collection′s Editor, Professor Yonggui Wang, explores these connections and variances. Split across four volumes, this collection brilliantly charts the development of marketing in China over the last thirty years, from its birth to the boom of the present day.