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Marketing For Hospitality And Tourism 7Th Edition at Meripustak

Marketing For Hospitality And Tourism 7Th Edition

Books from same Author: KOTLER MAKENS BOWEN BALOGLU

Books from same Publisher: PEARSON INDIA

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    • General Information  
    Author(s)KOTLER MAKENS BOWEN BALOGLU
    PublisherPEARSON INDIA
    ISBN9789332586260
    Pages688
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2018

    Description

    PEARSON INDIA Marketing For Hospitality And Tourism 7Th Edition by KOTLER MAKENS BOWEN BALOGLU

    Marketing for Hospitality and Tourism 7/e is the definitive source for hospitality marketing. Taking an integrative approach this highly visual four-color book discusses hospitality marketing from a team perspective examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book a global phenomenon is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media destination tourism and other current industry trends authentic industry cases and hands-on application activities.