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Marketing And Consumer Behavior Concepts Methodologies Tools And Applications at Meripustak

Marketing And Consumer Behavior Concepts Methodologies Tools And Applications

Books from same Author: Information Resources Management Association

Books from same Publisher: IGI Global Scientific Publishing

Related Category: Author List / Publisher List

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General Information  
Author(s)Information Resources Management Association
PublisherIGI Global Scientific Publishing
Edition1st Edition
ISBN9781466673571
Pages2376
BindingHardcover
LanguageEnglish
Publish YearFebruary 2015

Description

IGI Global Scientific Publishing Marketing And Consumer Behavior Concepts Methodologies Tools And Applications by Information Resources Management Association

"This book explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, including both in-depth case studies and theoretical discussions"--