Marketing Analytics at Meripustak

Marketing Analytics

Books from same Author: Seema Gupta And Avadhoot Jathar

Books from same Publisher: Wiley India

Related Category: Author List / Publisher List


  • Retail Price: ₹ 999/- [ 5.00% off ]

    Seller Price: ₹ 949

Sold By: T K Pandey      Click for Bulk Order

Offer 1: Get ₹ 111 extra discount on minimum ₹ 500 [Use Code: Bharat]

Offer 2: Get 5.00 % + Flat ₹ 100 discount on shopping of ₹ 1500 [Use Code: IND100]

Offer 3: Get 5.00 % + Flat ₹ 300 discount on shopping of ₹ 5000 [Use Code: MPSTK300]

Free Shipping (for orders above ₹ 499) *T&C apply.

In Stock

Free Shipping Available



Click for International Orders
  • Provide Fastest Delivery

  • 100% Original Guaranteed
  • General Information  
    Author(s)Seema Gupta And Avadhoot Jathar
    PublisherWiley India
    ISBN9789354242625
    Pages400
    BindingPaperback
    LanguageEnglish
    Publish YearOctober 2021

    Description

    Wiley India Marketing Analytics by Seema Gupta And Avadhoot Jathar

    Marketing Analytics gives marketing students, teachers, and professionals a practical guide to marketing decision models and marketing metrics. The book gives unified reference for various marketing analytics use cases across industries and diverse businesses, such as consumer packaged goods marketers, restaurants and hospitality, e-commerce, entertainment, etc. It provides nuances and trade-offs in using statistical/machine learning methods for various marketing decisions. It explains key marketing metrics and their use with an analytics technique. It gives common best practices of the industry with choice of methods for various decision problems.