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Marketing: An Introduction 13Th Edn at Meripustak

Marketing: An Introduction 13Th Edn

Books from same Author: gary armstrong phillip kotlar

Books from same Publisher: PEARSON INDIA

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    • General Information  
    Author(s)gary armstrong phillip kotlar
    PublisherPEARSON INDIA
    ISBN9789332584471
    Pages672
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2017

    Description

    PEARSON INDIA Marketing: An Introduction 13Th Edn by gary armstrong phillip kotlar

    An Introduction to the World of Marketing Using a Proven Practical and Engaging Approach Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life the text gives readers everything they need to know about marketing in an effective and engaging total learning package.End-of-chapter features summarize important chapter concepts and highlight important themes such as marketing ethics; financial marketing analysis and online mobile and social media marketing facilitating student understanding and ease of learning.