Market-Based Management, 6Th Edition at Meripustak

Market-Based Management, 6Th Edition

Books from same Author: Best

Books from same Publisher: Pearson India

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Best
    PublisherPearson India
    Edition6
    ISBN9789332549678
    Pages512
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2015

    Description

    Pearson India Market-Based Management, 6Th Edition by Best

    A focus on how marketing performance, profitability and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance and profitability and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.