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Manual Of International Marketing at Meripustak

Manual Of International Marketing

Books from same Author: Thomas Heilmann

Books from same Publisher: Springer

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    • General Information  
    Author(s)Thomas Heilmann
    PublisherSpringer
    ISBN9783834900395
    Pages568
    BindingHardback
    LanguageEnglish
    Publish YearOctober 2006

    Description

    Springer Manual Of International Marketing by Thomas Heilmann

    Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword._x000D_ _x000D_Catchwords from the following areas: - Global Marketing - Marketing Management - Brand Management - Marketing Communication - Customer Relations_x000D_