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Managing Marketing: A Concise Approach at Meripustak

Managing Marketing: A Concise Approach

Books from same Author: Noel Capon Et Al

Books from same Publisher: John Wiley

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    • General Information  
    Author(s)Noel Capon Et Al
    PublisherJohn Wiley
    ISBN9788126548521
    Pages544
    BindingPaperback
    LanguageEnglish
    Publish YearJuly 2015

    Description

    John Wiley Managing Marketing: A Concise Approach by Noel Capon Et Al

    Managing Marketing: A Concise Approach is about understanding how to develop market strategy, implement market offers and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know. Managing Marketing: A Concise Approach differs from other senior undergraduate and introductory graduate marketing texts. The authors take a position on what they believe is a better or worse course of action for marketers. Marketing is an applied field; the authors believe they should provide guidance for good marketing practice.